Too many images can confuse and make content harder to understand. Use bold fonts or bright colours to highlight the most important facts. In terms of graphics, organise information into clear thematic groups. Remember that an overly elaborate infographic loses its effectiveness and that, on average, a reader will spend no more than 2-3 minutes looking at it. Once you’ve decided on the data or sections to use, chose only those that are essential for achieving your objective. Once you’ve clarified your objectives and targets, it will be easier to choose the information to add to your infographic. This should be the starting point for any project, not just an infographic. How do you create infographics that communicate content effectively? Good question! We have put together some tips to help you do just that.įirst of all, clarify what your business objective is and the audience you are after. How to create effective and eye-catching infographics People who, if the case study were simply presented in text form, may not even bother reading it. If you look at corporate social media accounts, you’ll see that infographics are frequently used as a marketing tool, for example, to present a customer case study in a compelling way that catches people’s eyes. Infographics are everywhere: they are used in company presentations and meetings you’ll find them in magazines and newspapers we post and share them on LinkedIn, Pinterest and Tumblr we use them in blog posts to illustrate complicated ideas and keep the reader interested. As well as aiding and speeding up understanding, an infographic helps people to memorise content because it appeals to visual memory. Its purpose is to simplify a concept so that it can be immediately understood. What is an infographic?Īn infographic is a visual representation of any type of information using images and text. In this article, we explain how to make effective and eye-catching infographics, we’ll show you examples of infographics we’ve found online and liked, and we’ll recommend some tools for creating infographics without having to bother your graphic designer. Graphical representation will help you highlight the content and make it easier to use and share. If you need to turn “indigestible” content into more appetising chunks, you might want to present the information as an infographic.
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